We Are A Catalyst For Change

The Visionaries

Frank and Linda Reich

Co-Founders

While living coast to coast with Frank’s tenure in the NFL, the Reichs found that child sexual abuse and exploitation were prevalent in every community in which they lived and worked. They were called to make a difference and founded kNot Today in 2019. Today, Frank and Linda play active roles in the organization, leading the board of directors and ensuring staff are well equipped to scale what works to protect children.

Audacious Ambition

We are Survivors, Advocates, and System Builders.  

We dismantle barriers by designing infrastructure to transform fragmented prevention efforts into systemic protection. We know what's at stake. And we demand better for children.

The Implementors

kNot Today Staff

Emma Marsh

Executive Director

Emma Marsh started with kNot Today in 2021. Since starting with the organization, she has led the development and launch of The Bridge, the Indiana Prevention Education Coalition, and has streamlined operations to maximize impact. Her work centers on collective impact, uniting educators, policymakers, researchers, and child advocates to build data-driven prevention systems at the local, state, and national levels. Emma holds a bachelor's degree in Human Services from Purdue University.

Candance Balzano

Program Director

Candace joined kNot Today in 2025 with over 15 years of hands-on, frontline experience in child abuse prevention, including 9 years developing and leading impactful prevention services at Susie’s Place Child Advocacy Center as their Education and Outreach Program Manager. Candace brings extensive expertise in child abuse prevention, having trained as a Forensic Interviewer and served as a Prevention Education and Outreach Manager. She is certified in MBF Child and Teen Safety Matters, Darkness to Light Stewards of Children, Nurturing Parenting, and Keeping Kids Safe.

Rebecca Martin

Director of Impact & Strategy

Rebecca, joining our team in early 2025, brings over 15 years of experience advocating for survivors, including children in foster care, sexual assault survivors, and those affected by domestic violence and sex trafficking. Her background in public health and safety solutions includes leading initiatives such as the Tri-County CSA Prevention Initiative and conducting a pioneering 5-year study on prevention education’s societal impacts. Rebecca is a research-driven professional dedicated to prevention and resilience.

Shelby Thomas

Marketing & Communication Director

Shelby joined the kNot Today team in September 2022. After earning her design degree from IUPUI, she spent 10 years in marketing, design and event planning. As a mother of three small children, Shelby felt instantly connected to the mission of kNot Today and its team. She is passionate about using her skills to raise awareness for the mission through creative and educational content.

Our Commitments

Relational Excellence

Trust is foundational.

Relational Excellence

As an ally, we build strong relationships grounded in shared purpose to support partners in their efforts to protect children.

Tenacity Forward

Better, not just different.

Tenacity Forward

We build thoughtfully, iterate persistently, and stay committed to solutions that work.

Rigorous Inquiry

Evidence over assumptions.

Rigorous Inquiry

We pursue impact with integrity by asking the hard questions and making decisions grounded in research and data.

Pragmatic Sustainability

Accessibility strengthens sustainability.

Pragmatic Sustainability

We prioritize processes that optimize resources by creating standardized frameworks that are accessible to all, built to endure, and deliver long-term value.